AI Insights · Timothy · January 2025
Top Personal Finance Apps on iOS in UAE: Q4 2024 Performance
Explore the performance trends of the top 5 personal finance apps on iOS in the UAE during Q4 2024, featuring download and active user insights.
In the fourth quarter of 2024, the iOS platform in the United Arab Emirates saw varied performance from leading personal finance apps. Here's a closer look at the trends:
ADCB Hayyak maintained a consistent presence with weekly downloads starting at approximately 5.2K and gradually declining to around 3.4K by the end of December. Active users showed a peak in late October with over 20K, but dropped to about 13.9K by the year's end.
Splitwise experienced fluctuations in both revenue and downloads. Weekly revenue started at $717, dipped mid-quarter, and ended at $534. Downloads saw a significant increase in early December, reaching 1.1K, while active users remained stable around 17K throughout the quarter.
Money Manager Expense & Budget had a notable spike in downloads in late October, reaching 1.2K, with active users peaking at 8.3K during the same period. Revenue was minimal, with only a brief increase in early November.
Budget Оnline saw its debut with over 2.4K downloads in late October, though further user activity data was unavailable.
Big Money++, new to the market in November, started with 923 downloads, but these numbers quickly dwindled to single digits by December.
For more detailed insights into app performance and trends, visit Sensor Tower.
